7 Obsolete Social Media Tactics You’re Wasting Your Time On

social media tactics

Social Media Marketing is a beast!

However, it can also be a major time waster, if you dedicate time again and again to tactics that are not proven to work.

So, don’t miss out! Make sure you don’t waste your time on 7 obsolete social media tactics below:

#1 Posting in Your Free Time

Not you, but your audience should determine the time and day of when you should publish your post. Posting according to your timetable will not increase traffic on your site at all. You will have to follow the timetable of your audience, and you can use the tool Simply Measured to find the times and days that are most favorable to publish your post.

To make it easier on yourself, you can get Buffer, another tool that will publish the posts automatically on the set time and date. Use Buffer to schedule posts for Instagram, Twitter, Pinterest, and many more. Facebook, on the other hand, provides you with its own tool.

#2 Pitching Your Product or Service Directly

The idea behind gaining several followers is to sell your product or service to them initially. However, even promoting your product or service is a method. You cannot just post a link, directing them to your service or product. That will not work anymore because the audience wants to be convinced into buying it.

The only time you will have any luck in doing that is when you are holding a sale or offering it at a discounted price. Otherwise, the tactic of direct selling is pretty much gone. Instead, work your way slowly into the hearts and bank accounts of your followers.

Begin by collecting their emails. Email them information about your services or products. If your offer interests them, they will visit your site to purchase it. After a while, create a webinar or a short course of some sort and sell it. By then, your audience may fully trust you, increasing your chances of making a sale.

#3 More Followers Means Increased Coverage

Building a façade of popularity around your social media account will do you more harm than good. Bloggers need to drop the charade of buying more followers and likes from people that barely engage with your account. If they do not drop the act, the social media forums will begin to catch on. For instance, several celebrities lost followers on their Instagram account because several were fake accounts or did not engage with the page.

The right thing to do in this situation is to be genuine and get followers the old fashioned way by publishing impressive content to make them want to follow or like your social media page. For some inspiration, look towards your competitors to see the type of content they are posting on their site. Post similar content as them to test the post’s impact by analyzing the likes, shares, and comments it received.

#4 Sharing Content without Optimizing

Is your website code optimized for social media? If you are sharing content from your blog on your social media account and no pictures show, you have not optimized your website code. Optimize it for social media by adding media meta tags to all your posts.

In doing so, more people will likely discover your Facebook page, liking it and sharing your posts with their social media friends. This in return will increase the traffic on your Facebook account. Pictures alongside the posts are important for your social media accounts and blogs success so check to see if you have optimized your posts.

#5 Using the “Me, Myself, and I” Approach

It is not about you, it is about your followers. When you make it about your followers, it will indirectly make it about you. If bloggers keeping using the “me, myself, and I” approach, which means promoting your own brilliance most of the time, they will decrease in numbers. People will unlike their page, unfollow them, unfriend them, and worse block their posts from showing in their newsfeed.

All your high hopes of maintaining a good number of followers will be lost in the midst of your own self-promotion. Instead of your brand growing, its growth will be stalled before it even left the ground. To avoid this from happening to you, share other people’s content, answer questions, and help people out.

#6 Linking Directly to Another Site

When you link to another blog or site, you are doing the opposite of increasing traffic. The other site will thank you for linking it back to them, and you know why? You are increasing traffic for them, not you. What should you do if a blogger’s post ties in perfectly with yours?

Where there’s a will, there’s a way. You will use Sniply, a social media tool, which places a promotional box on the site you shared. Now, it’s a two-way street, as both yours and their site have an equal chance of gaining more traffic.

#7 Adding Several Social Media Buttons to Your Blog

Bloggers add social media buttons to their blog to increase the probability of someone sharing their content. Guess what? The odds will not be in your favor. Your audience will visit your site, read the post, look at the several social media buttons, and move on. We do not say this, but Quick Sprout does. Test it!

On your site, place five social media buttons for your audience to share. Analyze it with Quick Sprout and write down the results after several days. Next, analyze it by placing three buttons instead of five. You will see a vast difference in the numbers of click-through rates.

The sites that you choose to place will be the most popular ones such Twitter, Facebook, and another one. The tool Flare can help you determine the exact social media buttons to place on your site.

Stop living in the past by continuing to use these outdated social media tactics. Start to live in the present and hit us up with more social media tactics that have bitten the dust.

5 Pinterest Marketing Strategies to Drive Traffic to Your Website

Pinterest Marketing Strategies

Are there any Pinterest marketing strategies that can indeed drive traffic to your site effectively?

Depending on your specific niche, Pinterest can definitely drive targeted traffic to your site. 😉

Here are 5 effective strategies you can start using immediately:

1.    Make the Images on Your Website Pin-Friendly

You do not have to be on Pinterest to make the images on your website pin-friendly. You can download and add the Pinterest button on a high quality image for people to pin easily onto their board. Make sure to add a picture to each blog you publish and make sure it’s “pinnable.” In fact, try this strategy.

Create a title image and place it at the top of the blog. On the image, add the title of the blog in a large font with the URL of the website in a smaller font. Now, when people pin your image to their board, they will be pinning the URL of your website along with it, leading you to attain more exposure for your content.

2.    Use Rich Pins

Rich Pins allow you to expand the reach of your business by promoting it. What are rich pins and are they expensive? The only thing the pins are rich for is their generosity towards businesses. There are six different varieties of rich pins, product, movie, app, recipe, article, and place.

So, if you were biting your nails and wondering how people will visit your site just by pinning the images, you will be relieved to know that by clicking on a rich pin, users are directly taken to your website. No risks, just rich gains.

3.    Get the “Pin It” Button

The struggle to persuade people to share your content is grueling, but with social media websites, particularly Pinterest, the process has become easier and much faster. If people like what they see, all they have to do is click on the button, in this case the “Pin It” button, and it is done. The “Pin It” button allows users to share an image with their followers with a few simple clicks of the mouse.

Without the “Pin It” button installed, the audience is looking at the complex and often annoying process of copying the URL first, logging on to Pinterest, and then sharing it. They are not the only people that are getting off easy; you are as well.

You will not have to promote your website as extensively for people to share your images on Pinterest. The images will speak for themselves, making their own impressions on people, persuading them to share it with their followers. Just sit back, relax, and let the images do the talking.

4.    Establish Lifestyle Boards

Do not tell us that you do not have lifestyle boards already established to bring in more potential customers to purchase from your business? If the answer is a solemn no, we would like you to get going in creating lifestyle boards that speak to your market and business. If you are already on the right path and have a few lifestyle boards in place, make more!

Once you have several boards created, pin a combination of different content such as household tips, products, décor tips, and more. The images you pin should reflect the type of board you have created. Do not forget to post links to your articles, directing users to your blog. How do you do that? Have a look:

  • Write a brief summary explaining the content of the article
  • Place a high quality image
  • Link it to your blog or article

Users will be more likely to pin the image and visit your website if the image or summary of the blog or article clicks with them emotionally and expresses the theme of the board. Furthermore, think about cross pinning your blogs on other boards, but limit the urge, as excessively doing it will create spam on your followers’ feed.

5.    Service Businesses Should Pin Actionable and How-to Posts

Businesses that sell a service might be thinking of how they can take advantage of Pinterest when they do not have any images of a product to post. Now, that is a conundrum. Businesses that sell services will have to rely on brilliantly written blogs posts to drive traffic on their website. However, we have a feeling that you want images as well.

You can create actionable posts with quotes set on eye-catching images pertaining to your service to inform people what they can achieve, learn, or create by using your service. Users, if compelled enough, might just visit your site. Never link the image to go onto the main page though, but to the post outlining what the user will learn.

For instance, you have written a how-to or tips post related to the service you offer. Your next challenge is to encourage people to click on it and visit your website. To go along with the post, you will create a high quality picture and place it on an appropriate board.

Establish your army of followers by creating images and pinning images to your Pinterest account to drive traffic to your website. Create lifestyle boards, pin high quality images, and let your followers take it from there. They will re-pin your images to their board, they will show up in their feed, and their followers will become your followers.

7 Popular Content Marketing Myths You Need to Stop Following

content marketing myths

Content marketing is very effective in building your Platform and in getting your message out there.

However, are you aware of the content marketing myths below?

Myth #1: More Likes, More Success

Nowadays, the number of likes on your post does not signal your success on Facebook. The blogger or page owner will not know if the person visited the site that their post was directing them to or just hit the like button because they found the headline interesting. Perhaps, it showed up in their newsfeed and their friends liked it so they followed suit.

The point is that no amount of analytics in terms of likes will help you determine how well your site is performing. Do not rely on the “like” metrics because it is no longer valid. Don’t be down in the dumps because having a lot of likes has one major benefit- your post shows up several times in people’s newsfeed.

Myth #2: Everyone Should Write a Blog

If you do not have time to sit down and write a blog entry, do not start a blog. People that start a blog in the hopes to drive traffic to their website do succeed, but the minute they begin to procrastinate, it all goes downhill from there.

With zero activity on their blog, people will get fed up, as each time they visit your site to read something new, they will encounter an old blog that you posted months ago. How long can they stay loyal to you? They will likely move on to another site to get their fix of interesting content.

Myth #3: Forget the Audience

Do not forget the hand that feeds you. Your audience is your bread and butter and if they leave you, your site or blog will tank. For instance, in the beginning of a blog, most bloggers seem to be going in the right direction, and then suddenly, they rear off, going in the wrong direction and confusing their readers. Then they start dropping like flies, as the content is no longer meant for them. Do not let that happen to you!

Your posts need to engage them with the site, encouraging them to comment, like, and explore. Oh, and most importantly, do not assume anything about your audience. They are smarter than you think and might just check the false claims you are making by performing a quick search.

Myth #4: You Do Not Need Goals

If you live your life precariously, going with the flow and not caring, you will not accomplish anything. You cannot leave everything up to chance and cannot follow the mantra of everything will work out in the end.

Without goals in place, everything will be far from working out. If you have not started already, do it now. Start setting goals to complete the littlest things in life and work out a schedule to accomplish them. As for goals concerning content marketing, your goals should be about where you see your blog going in the next few years or coming months.

Myth# 5: There is No Difference in B2C and B2B Content Marketing Strategies

B2C content marketing strategy is for consumers whereas B2B is for businesses. Both of them are not interchangeable, which means you cannot apply both of them to your blog, as it largely depends on the type of market you are targeting.

The type of content that is written for a business is different that the content written for consumers. You will not write short pieces of content for a business blog, as the companies will want to see longer posts. Conversely, consumers prefer to read shorter content. If you did the opposite on a consumer blog, your readers will slam their head against the keyboard.

Myth #6: Post Popular Content on Your Site

Instead of posting your well received post on your blog to amass fame and fortune amongst the readers, post it on someone’s else’s blog. It will increase your site’s exposure by tenfold, which is wonderful news for any blogger. Want more?

You will tap into a whole new market of readers, and with increased traffic, you will attain higher rankings on search engines and more backlinks. Either post your most liked content on other people’s blog or co-author a post with the blogger on their site and vice versa.

Myth #7: Count Ad Impressions

We will kill your joy by telling you that counting ad impressions is worthless. It does not accurately tell you about your site’s popularity. It is misleading and provides the blogger with a false sense of enjoyment. The ad impression counter increases by one each time the user loads the page.

Hence, you will always be in dark, as you will never know if the viewer actually saw the ad or not. What should you do? There is a way out this mess, and that is to download a new ad counter program or change the location of the ad impression. Do not jump straight to changing the ad copy, as there are other forces in play than the message of your ad impression.

Did we manage to open your eyes to the truth of content marketing by shattering myths? Or have we missed some? We would love to know your thoughts on this. Leave us a comment. Otherwise, we wish you all the success in your content marketing efforts.

A Complete Guide to Creating Awesome Visual Content

visual content guide

Are you interested in creating awesome visual content?

You need to create stellar visual content to create original, and not borrowed, images on your blog post. If they are borrowed, you can still add your own flair to them.

Using visual content in all of your writing on the internet has become more of a requirement than an option.

The Science behind Visual Content

It seems as if science has an explanation for everything (duh). Knowing this, we decided to find out if there is science behind visual content, and we uncovered that indeed there is (yay us). Here is what we came across:

  • Evoke Emotions with Visual Content

Have you ever seen visual content that touched you deeply? Most of us have encountered a video or image that touched our heartstrings, making a lasting and unforgettable impression. Through your visual content, you want to strive to do the same. Produce visual content that will get a reaction from people.

  • Use Rule of Thirds to Create an Image

Photographers use Rule of Thirds to compose different elements of a picture to make it visually pleasing. To use this method, divide a picture into a grid of thirds, vertically and horizontally. Next, place important elements in the intersections, but never in the center, as it will take away from the effect you are trying to make with the picture.

  • Use the Golden Ratio

The Golden Ratio is where the ratio of the larger and smaller segment is the same. You can produce the Golden Ratio by making the height and width of a picture the same. If you are using this method to place it on your blog, you can position the image with the sidebar and main content. Use this method to find the Golden Ratio for a picture:

Pixels of a picture X the height of the picture = width of the picture

Width / Height = Golden Ratio (should be 1.618 or 0.618)

  • Use Fibonacci Sequence

The Fibonacci sequence is a succession of numbers where the following number in the sequence is the total of the two previous numbers. For instance 0,1,1,2,3,5,8,13,21,34… If you divide a number from the sequence by a previous number, you will get the golden number (1.618).

What Are the Nine Major Types of Visual Content?

People do not create visual content for the sake of putting a picture on their site or blog. They produce visual content to make an impact on others. When you are sitting down to create visual content, you need to learn from the experienced visual content builders of the type of image you should be creating. Here is what we learned from them:

  1. Your pictures need to catch people’s attention and need to be something out of Instagram or stock photos.
  2. Use moving visual content in the form of video, using sites such as YouTube or Vimeo and embed them to your social media accounts.
  3. Use infographics to present information visually.
  4. Use graphs and charts to share statistics.
  5. Create cartoons or comic strips to bring humour to your audience.
  6. Create memes or use ones already trending online on your blog post.
  7. On the main page of your site, combine text with images to explain what you do.
  8. Use high quality images that go well with the content of the article.

What Tools Should You Use to Create Visual Content?

If you do not know how to create visual content, you can use a number of tools that are easily available online. Here are the tools that you should use:

  • Canva

Canva offers several templates to choose from, but if you do not want to use them, you can create one from scratch. You can edit the templates to your liking. After you are done, the tool will automatically align the image to grids.

  • Skitch

Skitch lets you screen-grab content, allowing you to place it on your site easily. The tool also offers annotation features.

  • Photoshop

By far, Photoshop remains one of the most used tools to create and edit images. However, it will require some practice, skill, and resources to use it. It also costs money, and those not willing to spend a lot can always use Gimp, a free software with similar tools and features.

5 Tips to Producing Visually Stunning Content

Each time you create visual content, it has to be striking or else it will not work, and you will have wasted your time in creating something mediocre that will fade away as soon as you put it up on the internet. Here are some tips to adhere by when creating an image:

1. Use Grids

Memorize the Rule of Thirds by heart. It will help you frame your photo in such a way that all the important aspects of the image will be highlighted. If you are adding text to the image, place it on the top part of the solid lines.

2. Use a Photo Filter

In order for people to recognize that the image is from your site, use a filter that reflects that thought. Keep using the same filter with every image you create.

3. Set Your Brand Fonts and Color Palette

Pick a color palette or brand font to make your site more recognizable. On the blog posts, use colors that go along with the theme of your blog.

4. Select a High Quality Stock Photo

You can use free stock photo websites or register for one, but make sure that it contains high quality images. However, there is a method to finding high quality pictures. Select pictures that are bright, follow the Rule of Thirds, and the Gold Ratio.

5. Create a Helpful Infographic

Infographics are helpful in relying detailed and complex information in a concise format.

According to Citrix, 63% of social media contains visual content, which means that almost two-thirds of the updates are images or videos. The 2013 Pew Research Study stated that 54% social media users create their own visual content. Now, it is your turn to do the same.

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