Social Media Marketing is a beast!
However, it can also be a major time waster, if you dedicate time again and again to tactics that are not proven to work.
So, don’t miss out! Make sure you don’t waste your time on 7 obsolete social media tactics below:
#1 Posting in Your Free Time
Not you, but your audience should determine the time and day of when you should publish your post. Posting according to your timetable will not increase traffic on your site at all. You will have to follow the timetable of your audience, and you can use the tool Simply Measured to find the times and days that are most favorable to publish your post.
To make it easier on yourself, you can get Buffer, another tool that will publish the posts automatically on the set time and date. Use Buffer to schedule posts for Instagram, Twitter, Pinterest, and many more. Facebook, on the other hand, provides you with its own tool.
#2 Pitching Your Product or Service Directly
The idea behind gaining several followers is to sell your product or service to them initially. However, even promoting your product or service is a method. You cannot just post a link, directing them to your service or product. That will not work anymore because the audience wants to be convinced into buying it.
The only time you will have any luck in doing that is when you are holding a sale or offering it at a discounted price. Otherwise, the tactic of direct selling is pretty much gone. Instead, work your way slowly into the hearts and bank accounts of your followers.
Begin by collecting their emails. Email them information about your services or products. If your offer interests them, they will visit your site to purchase it. After a while, create a webinar or a short course of some sort and sell it. By then, your audience may fully trust you, increasing your chances of making a sale.
#3 More Followers Means Increased Coverage
Building a façade of popularity around your social media account will do you more harm than good. Bloggers need to drop the charade of buying more followers and likes from people that barely engage with your account. If they do not drop the act, the social media forums will begin to catch on. For instance, several celebrities lost followers on their Instagram account because several were fake accounts or did not engage with the page.
The right thing to do in this situation is to be genuine and get followers the old fashioned way by publishing impressive content to make them want to follow or like your social media page. For some inspiration, look towards your competitors to see the type of content they are posting on their site. Post similar content as them to test the post’s impact by analyzing the likes, shares, and comments it received.
#4 Sharing Content without Optimizing
Is your website code optimized for social media? If you are sharing content from your blog on your social media account and no pictures show, you have not optimized your website code. Optimize it for social media by adding media meta tags to all your posts.
In doing so, more people will likely discover your Facebook page, liking it and sharing your posts with their social media friends. This in return will increase the traffic on your Facebook account. Pictures alongside the posts are important for your social media accounts and blogs success so check to see if you have optimized your posts.
#5 Using the “Me, Myself, and I” Approach
It is not about you, it is about your followers. When you make it about your followers, it will indirectly make it about you. If bloggers keeping using the “me, myself, and I” approach, which means promoting your own brilliance most of the time, they will decrease in numbers. People will unlike their page, unfollow them, unfriend them, and worse block their posts from showing in their newsfeed.
All your high hopes of maintaining a good number of followers will be lost in the midst of your own self-promotion. Instead of your brand growing, its growth will be stalled before it even left the ground. To avoid this from happening to you, share other people’s content, answer questions, and help people out.
#6 Linking Directly to Another Site
When you link to another blog or site, you are doing the opposite of increasing traffic. The other site will thank you for linking it back to them, and you know why? You are increasing traffic for them, not you. What should you do if a blogger’s post ties in perfectly with yours?
Where there’s a will, there’s a way. You will use Sniply, a social media tool, which places a promotional box on the site you shared. Now, it’s a two-way street, as both yours and their site have an equal chance of gaining more traffic.
#7 Adding Several Social Media Buttons to Your Blog
Bloggers add social media buttons to their blog to increase the probability of someone sharing their content. Guess what? The odds will not be in your favor. Your audience will visit your site, read the post, look at the several social media buttons, and move on. We do not say this, but Quick Sprout does. Test it!
On your site, place five social media buttons for your audience to share. Analyze it with Quick Sprout and write down the results after several days. Next, analyze it by placing three buttons instead of five. You will see a vast difference in the numbers of click-through rates.
The sites that you choose to place will be the most popular ones such Twitter, Facebook, and another one. The tool Flare can help you determine the exact social media buttons to place on your site.
Stop living in the past by continuing to use these outdated social media tactics. Start to live in the present and hit us up with more social media tactics that have bitten the dust.