15 Underused Traffic Strategies to Promote Your Content

In this article I’m going to walk you through a number of highly effective traffic strategies. Even if you implement just a few of them, you’ll be able to drive significantly more traffic to your site.

Before starting out, I will assume that you produce great content. Because content marketing is were it’s at right now and sky is the limit in terms of what is possible. But having awesome content is a must.

So, let’s get started.

1. Sniply

Sniply is a new tool that I find very useful. Imagine that you could use articles of influencers in your market, to drive targeted traffic to YOUR site.


The way it works is based on content curation.

Let’s say that you share via Twitter a post written by Pat Flynn.

Sniply displays an overlay message over the original article. And you can invite people to your site via the call to action you include in the overlay message.

It could be something like “Click here if for the best 10 strategies to drive traffic to your site with content marketing”. The link can point to your site or directly to your squeeze page, if you are interested in gaining new subscribers.

So, in a nutshell, you can share high quality articles written by influencers in your industry and drive traffic to YOUR site.

How cool is that?

I recommend that you also mention the author and the publisher in your social media posts.


This is one of the best online tools to get free press. It’s a site called HelpAReporter.com, also known as HARO (Help a Reporter Out).

HARO connects journalists to experts in various fields. When a journalist needs to get in-touch with people that match a certain criteria, they send via HARO a request accordingly.

For example, let’s say a reporter is looking to interview a former management consultant who turned into a successful entrepreneur.

He posts the request and if you match the profile, you can respond to the query.

This is a very good way to get free press coverage for you and your site. Check out some of their testimonials at http://helpareporter.com/testimonials.

For details on how to put HARO to good use, check out this article:


 3. Marketplace Traffic

This traffic source is packed with buyers, which means that if you’re not using it right now, you’re missing out.

But you are not alone, as it’s a relatively untapped source of traffic.

Here are a few examples of such online marketplaces: Udemy, SkillFeed, AppSumo and Mighty Deals.

Let’s take for example Udemy.com. This is a training site that has millions of students. If you have an information product in video format, you can post it here, in front of a huge audience.

Check out my Udemy profile: EugeneMota. I have thousands and thousands of students. The best thing is that I can keep-in-touch and send messages to my students, including links to the posts on my blog.

AppSumo has a massive 750,000+ subscribers list. If you partner up with them to list your product there, you can have an immediate boost in your number of customers.

In order to us marketplace traffic you need to have an information product of your own.

If you don’t have one yet, you should definitely consider creating and launching a product. This is a traffic generating strategy in itself.

4. Tutorial Sites

Education based marketing is a thing of the future and tutorial sites are a great traffic source to ride this wave.

Moreover, this is a largely untapped traffic source, so make sure you take advantage of it to the max.

Here are some examples of tutorial sites: Instructables.com, Tutorialized.com, Good-tutorials.com.

There are many others though, and you can get thousands of visitors to your site just by implementing this tactic alone.

5. Weekly Roundups.

Do you know what weekly roundups are?

These are weekly posts written by bloggers who link out to that week’s top content in their market.

Find weekly roundups that have a large audience and submit your latest post.

The best ones not only have big, but also engaged audiences.


Because you will get a lot of shares.

Here’s how to find weekly roundups. Just perform the following searches in Google:

  • Your keyword + “link roundup”
  • Your keyword + intitle:roundup
  • “link roundup” + your market
  • “weekly link roundup” + your market

 6. Run a Traffic or Conversion Case Study.

You don’t necessarily need to be an expert in order to produce valuable content that people feel compelled to consume and share.

You can run a case study of a traffic or conversion technique and share with your audience the results.

This can either be a once-off experiment or a long-term one, in which you share your results regularly over several weeks or months.

This is also a great way to build credibility. Especially in the beginning, when people in your niche haven’t heard of you yet.

People love case studies.

Moreover, there are lots of other bloggers that are not traffic or conversion experts.

They can relate easier to you, than to a top blogger whose traffic numbers can be perceived as unachievable.

Here is for example a new blog traffic case study, shared by SocialTriggers.com


 7. Capitalize on The News and Latest Trends in Your Market.

People are fascinated by news and you can use this insight in order to drive traffic to your website.

For example, in the SEO niche within the Internet Marketing market, whenever there is a Google algorithm update, people go crazy.

The bloggers who are first to break the news and report experiments related to those changes, are rewarded with a flood of traffic.

In each market there are examples of blogs that rose to the top via using primarily this strategy.

To get started, set-up Google Alerts for the main keywords in your niche, keep an eye on Twitter and be among the first ones to ride hot topics in your market.

 8. Social Media Communities.

Think Google Plus, Facebook Groups and LinkedIn Groups. This is one of the most underused traffic sources.

Why is this great?

Because you can put your content in front of a huge audience.

And the best thing is that it doesn’t matter how much followers you have in each of these social networks.

Let’s say that you join a Google Plus community that has 70,000 members. If you become a member of the community, you can share your post with all this big audience.

And it doesn’t matter if you have 100 or 10,000 Google Plus followers. Simply joining this community allows you to gain access to its big audience immediately.

This means that if you join several such Google Plus communities, Facebook and LinkedIn Groups, you gain access to a massive audience immediately.

Just join those communities, interact with their members, add value to the community and then share your high quality content.

If your content is good, lots of people will visit your site. And they will also share it in social media. This will generate in turn an additional stream of traffic.

9. Top Bloggers Outreach.

I’m surprised how few people are using this strategy.

Think about it.

Top bloggers in any market have a large audience.

Therefore, find a way to put your content in front of their audience and you can boost your site traffic significantly.

A good solution to do that is to write articles in which you mention top bloggers. Then notify them that you included them in a post.

You don’t need to ask for the link. Some of them will link to your article naturally.

Here are a few additional resources if you’d like to get into this more in-depth:

10. Use Social Sharing Tribes to Jump-start Traffic to Your Posts.

My favourite Twitter tribe is JustRetweet.com.

This tribe functions based on a credit system.

You share other people’s content and you get credits. Then, you can use the credits to get your own content shared.

If you want to speed things up, you can also purchase credits. They are very affordable.

Using this strategy will allow you to get your first 20-30 shares and start building momentum.

Another social sharing tribe is Viral Content Buzz. You can use it pretty much in the same way you use JustRetweet.com.

And let’s not forget about Triberr. This is a really cool audience building enabler. You can join existing tribes on any imaginable topic.

Once you do, you can interact with like-minded bloggers, drive traffic to your websites via sharing each-others content and collaborate in many other ways.

Here are a few more resources that cover this topic:

11. Strategically Use Hashtags to Drive Social Media Traffic to Your Blog.

Social media can be a powerful promotion tool, right?

However, in order to fully reap the benefits, you need to be strategic about the way you promote your content.

Don’t blindly share your posts across social media channels.

Capitalize on the power of #hashtags. You can use this site to identify what tags are hot: http://tagdef.com.

Then use them to tag your related content.

If you take this approach, you will get much better return on your time investment in social media.

And make sure you avoid the hashtag mistakes covered by the guys at Hubspot in this article: http://blog.hubspot.com/marketing/twitter-hashtag-mistakes.

12. Focus on ONE Social Media Platform to Gain a Leadership Position and Benefit From the Compound Effect.

With so many social media networks available, a lot of of us feel the pressure to build a presence and an audience on many of them.

While it’s a good idea to have a presence on several channels, you can’t build something big on each platform from the get-go.

An alternative approach is to focus and really make it big on one of them.

Then, you reach a tipping point when your presence really takes off.

So which social media network should you focus on.

In order to identify the top social networks in your niche, you can use BuzzSumo.com or Quicksprout.com, fill-in names of top blog in your niche and you’ll get a list of the most shared posts.

All you need to do is to take note of what are the most used networks to share content.

Then pick one of them and start to add value consistently.

Let’s say that you pick Google Plus.

Interact with like-minded people, circle them, comment on their post, share their post, share your high quality content, join Google Plus communities and start building relationships.

Rest assured that all this effort will pay-off. You’ll be rewarded with a significant amount of traffic.

Here’s a good read on the above: http://contentmarketinginstitute.com/2013/10/social-media-content-channels-focus-efforts/.

13. Publishing Your Articles on Authority Blogs in Your Market.

Guest blogging is a top way to both drive traffic to your blog and build a brand in the marketplace.

As this technique was abused for link building purposes, Matt Cutts from Google declared that this is not a good link building practice.

However, what we are discussing here is publishing content on TOP blogs in a market.

And the purpose is not to build links, but to build your brand and drive traffic to your blog.

He key to success is to take serious action. If you write just a few posts you won’t see huge results.

Then another important element is to try to get published on top blogs in your market.

They have a lot of traffic and authority. Publishing an article there acts as an implicit endorsement for you.

And if your guest post is good, many people will click and visit your site.

Good resources on this topic:

14. Outbrain

This service is also called a content amplifier. You can use it to promote your content on other websites, based on the targeting criteria you choose.

Outbrain can feature your content on really high profile websites and thus, drive a lot of targeted traffic to your site.

Think for example sites like Fast Company.

If your content is good and receives clicks, you will gain more and more exposure.

The beauty of it is that the cost per click can be as low as $0.10.

And if you like it, you can also take a look at two similar networks, i.e. nRelate and Taboola.

15. Link Poaching

A very effective way to promote your content is to find people that have previously linked to posts that are similar to yours.

Then you can introduce them to your content.

If your content is even better than what they shared or if it covers the topic from a different angle, there is a high chance they will link to it on their blogs or share it via their social media accounts.

First, identify a number of popular articles that are similar to yours.

In order to do that, all you need to do is to perform a Google Search for the keyword your article is based on.

Then, you can use a backlink checker to uncover which sites link to each of those articles. Go for example to Ahrefs.com or to OpenSiteExplorer.com.

Select the “Inbound links” and then the “links” options and you will be presented with the list of pages that link to the article.

Go to each site, find the contact page and send a message to the webmaster.

If you need some inspiration on how to approach this, here is an outreach template.


I’m reaching out just to say that I love your blog. I particularly enjoyed a great post of yours, POST NAME.

I also really liked the resource you linked to in your content, POST NAME.

 If you enjoyed that post, you might also like my new article on the same topic. It’s a version updated with the latest tactics that are working well right now.

 Check it out here: YOUR POST URL. I would be honored to be featured in your article as well, if you believe my post adds value to your blog readers.



Here you are. I hope you got a ton of value out of this post. And most importantly, I hope you’ll take action and put all these techniques to good use.

If you’re interested in even more traffic sources, I put together a guide with my top 100 traffic sources to drive traffic fast to any site.

You can get the guide here: Top 100 Traffic Sources to Drive Traffic Fast to Any Site.

How to Start an Online Business

Are you interested into a step-by-step guide on how to start an online business from scratch? You are in the right place. In this post we cover:

  • Successful Online Business Models (and Which Ones are the Best to Start With)
  • How to Find a Profitable Online Niche Market
  • How to Validate Your Online Business Idea (video tutorials including the approach and examples to model)
  • How to Build Your Online Presence (including setting-up your own website within 20 minutes)
  • Step-by-Step Action Plan to Develop Your Online Business (even if you are an absolute beginner)

1. Successful Online Business Models

Let me ask you a question: how many types of online business models are you aware of? There are lots of ways to make money online. In this post I will share with you the ones that I consider the best. Check out the video below! We go through examples for each of the following online business models:

  • Advertising. The easiest to start with is Google AdSense. But there are hundreds of advertising options you can choose from.
  • Affiliate Marketing. This is where you take a cut from selling someone else’s product. In the case of digital products, your commission is usually higher than 50%.
  • Lead Generation. A lead is a potential client for a product or service. See the video for more details.
  • Saas: Software as a Service. Fancy name, right? This means that people pay a subscription fee in order to access a service that is usually hosted in the cloud. For example, instead of purchasing a WordPress plug-in that enables you to build opt-in pages, your you may sell a subscription-based service that enables clients to set-up their opt-in pages.
  • eCommerce. Think about Amazon.com. This is the best eCommerce example there is. Of course, Amazon.com is a beast. But there are lots of smaller companies that have developed a successful e-commerce business.
  • Consulting / Other online services. Consulting is a huge industry. Maybe you haven’t considered this option yet. However, you do have an expertise. Don’t underestimate this resource. You can teach others what you know best and you can make money out of it.
  • Information Products. This is by far my favorite digital business model. You can turn your knowledge into income in a scalable way. I’m sure you’re wondering which one should you start with. There are a number of elements to consider in order to answer this question. Each of us can get to a different answer. But to give you some perspective, here are a few considerations:
    • You can get started immediately with making money via capitalizing on your specific expertise. You can start offering coaching / consulting services. Your challenge then is to promote your services effectively, so that your potential clients find you.
    • If you start a new blog for example, the easiest monetization model to start with is Advertising. More specifically, just place a Google AdSense code on your site, write posts and start building traffic.
    • Affiliate Marketing is more lucrative, but slightly more involved. You need to get targeted traffic and be familiar with the customer conversion basics.
    • My favorite model is Information Products. Coaching for example is great, but you are trading your time for money. Therefore, there is an upper limit to how much you can scale this. Information products, such as for example an online course, enable you to develop a huge leverage and scale your online business massively.

2. How to Find a Profitable Online Niche Market

A common question is: how can I find a profitable niche online? Well, the better question is how can you find your tribe.

What does this mean? You need to provide an awesome solution to a group of people who are confronted with a specific problem. Or to get more pleasure out of something. And then you need to be able to connect with those people.

Also, they should be looking for a solution and they should afford to pay you for providing that solution.

In order to identify an area in which you can add significant value to a group of people, think about your passions and about your expertise. Can you find a common ground between the two? Good. Now you are ready to start a more in-depth research.

If you’re stuck and can’t really find an idea you are excited about, here is a list of market places to check out. If you plan to develop a digital product, just browse the sites below to see what others are up to.This is a kind of brainstorming to get your brain juices flowing and find your inspiration:

  1. ClickBank
  2. Amazon.com
  3. Google Search Auto Complete. I included a tutorial on how to use this in the full start an online business course, which you can access for free.
  4. Google Keyword Tool. You can find a free tutorial covering this, here.
  5. Udemy.com

3. How to Validate Your Online Business Idea

In order to validate your online business idea, try to find proof that there is both supply and demand for what you plan to offer. First, you should make sure you do have competition. This means that there are people in this market looking for that solution.

For now, your competitors are the ones providing solutions. No worries. I’ll cover a bit later how to differentiate versus competition and win customers. When you find your online business start-up idea, you’re not done yet. As you need to put in a lot of effort to start a business, we need to make sure that it’s worth it, right? Thus, in order to validate that you idea has great potential for developing a profitable business online, you need to double-check that:

  • This is a profitable niche that allows you to make money
  • You can develop an unique selling proposition that positions you well versus competition.

I prepared for you two quick tutorials, to get you through the process of double-checking the two mentioned elements.

3.1. Is there Money to be Made in Your Chosen Niche?

Let’s take a few examples, to get you through the process I use to understand if a niche entry has good potential to be profitable.

3.2. Assess Competition and Your Right to Win

Check out what your direct competitors are doing. Are you able to come up with something better? In order to give a positive answer to this question, you need to do a bi of homework. What you need to succeed is a strong unique selling proposition (USP). Read on and watch the tutorial at point 4.2 below. You’ll see a few examples of irresistible USP.

4. How to Build a Presence Online

Once you have developed a vision of what you want to do, you need to start building your online presence. But wait! Before setting-up your website, there is something else you need to do first. Make sure you develop a strong USP, i.e. Unique Selling Proposition.

4.1.Develop Your Unique Selling Proposition (This is Key!)

So what is this Unique Selling Proposition? Briefly, this is what differentiates you versus competition. You need to find something that is unique to your offer. Like mentioned before, competition is good. Don’t run away if you see that there are others who offer solutions to the same problem.

But you need to identify an unique angle to approach the problem and deliver your solution. You need to develop a hook, that will make the members of your tribe resonate with you and become interested in hearing more about the solution you offer.

You do this via understanding really, really well the members of your tribe. What is their biggest frustration? What is the root cause of that frustration? How can you add to them more value than your competitors? In order to understand the concept better, watch the online marketing tutorial below, to discover a number of strong USP examples.

4.2. How to Start a WordPress Blog Step-by-Step

Let’s get now to the website. I recommend that you setup a WordPress blog. This is a very easy to use platform and you can get started in no time. When I say blog, I mean a website that hosts your business.

You will not be blogging just for the sake of it. Your posts will add a lot of value in the niche you enter. However, never forget that your goal is to run an online business, remember?

Anyway, let’s get back to starting your blog. Click here to get your hosting package from Site5 and setup your WordPress blog.

4.3. Get Started with Your Social Media Accounts

Nowadays social media plays an important role in growing an online business. My recommendation is to develop a social media presence from the beginning. You shouldn’t spend a huge amount of time on social media at this stage though, as there are other areas of your business that can provide higher leverage.

But it’s important to be present on the key social media venues where you can find your tribe. This is actually the first step to take. Set aside some time to understand which social media channels are used in your niche. What are the ones that bring you the most value-added? Why should you do this? Because although some people advocate a “be everywhere” communication strategy, it’s very challenging to do this.

An alternative approach is to identify the one, two networks that work best in your niche and focus on them. In principle, the ones you should definitely take a look at are the following:

  • Facebook. This is the biggest social network out there. No matter what business you’re in, this is a must.
  • Google Plus. This is one of my favorite networks. While it’s not as big as Facebook, it’s growing and it has a lot of great features. Make sure you check out Google Plus Communities and the Hangout feature.
  • LinkedIn. This works best if you are into B2B. It’s a network skewed towards professionals. But again, even if you are not into B2B, double-check if it’s a popular venue inside your niche. LinkedIn Groups are similar to Facebook Groups and to Google Plus Communities. Use them to engage with members of your tribe. Provide value first and you can boost your website traffic and conduct effective influencers outreach.
  • Twitter. I recommend that you get on Twitter from the beginning, irrespective of your niche. It’s also a platform that you can use to easily engage into real-time conversations with members of your tribe. And also, to get in-touch with influencers within your niche.
  • Youtube. Video marketing is huge and Youtube is THE platform when it comes to video. This is a search engine in itself, with it’s own eco-system. It has a huge potential to drive targeted blog traffic. As soon as you are able to produce your own videos, get on Youtube.

If your niche is a “visual” one, then make sure you also check-out:

  • Pinterest. This social network works best for niches in which visuals play a big role. For example, think about the cooking market. However, if you are creative, you may find ways to make Pinterest work in your niche, as well.
  • Instagram. I would prioritize this one only if you are active in a “visual” niche. It works well in conjunction with Facebook.

I recommend to choose two, maximum three social media channels and focus on those in the beginning.

5. Let’s Get Started: Your Step-by-Step Online Business Action Plan

In order to succeed in your online entrepreneurial endeavor, you need to get to work. To summarize this guide, here is a step-by-step action plan to help you succeed:

  1. Choose Your Business Model. How will you make money online? Will you go for advertising, affiliate marketing, lead generation, SaaS, eCommerce, consulting / coaching, information products?
  2. Find Your Tribe. Identify a Profitable Niche. If you need inspiration, you can browse marketplaces such as Clickbank, Amazon, Udemy and use tools such as Google search and Google auto-complete.
  3. Validate Your Online Business Idea. In order to do so, you need to answer two questions: (i) Is there money to be made in your chosen niche? and (ii) Do you have a right to win versus competition?
  4. Build Your Presence Online. After completing the steps above, you are ready to start building your online presence. First, develop your USP, i.e. your unique selling proposition. Then setup your website and then your social media accounts.

Once you have built your presence online, you need to drive targeted traffic, to make your business known. You need to add value to the members of your tribe and make your value proposition known to them. If you’ve followed all the steps above, congratulations! You are well on your way to building a profitable online business.

In order to succeed, the key is to focus and take action. Just get started and go through the steps above, one at a time. You can do this. Now it’s time to take the first step towards setting-up a rewarding lifestyle business online.

Depending on your ambition, you can develop a passive income stream or full-time income business, to gain financial FREEDOM (and maybe escape 9 to 5, if this is would make you happy). Here you are! Please let me know what you think in the comments section below. Let’s connect on +Google, Twitter or Facebook. And don’t hesitate to get in-touch! I’m happy to talk to like-minded entrepreneurs.


How to Start Blogging

There is no limit to where you can take your blog. The possibilities are endless. This being said, there are a number of elements you need to take into account in order to make your blog a success. I summarized below for you the key ones:

Find Your Niche

This is a crucial step. In order to be successful with blogging, you need to find that fine balance between going too broad or too narrow. If you go too broad, your message will get diluted in the huge noise of the blogosphere, as there are lots of other blogs covering the same topic. If you go too narrow, you will not have a genuine right to succeed, as there is not enough audience available.

The best approach is to choose something you are passionate about. If you are an expert and you know all the ins and outs of a certain topic, go for it. This is a great scenario, but it’s not the only one. If you are a complete beginner at something, just start a blog and document your journey to becoming more kn§owledgeable.
Additional reading

Choose a Domain Name

Once you have decided what your blog topic is, you are ready to choose a name for it. I recommend you go for a brandable, catchy name. Or you can choose to go for your own name. In any case, go for a .com, unless you have a specific reason to choose something else, like for example a .net, an .org extension and so on. The .com domain names have the best recall.

In order to get hosting, a domain name and have your WordPress blog setup with one click head over to Site5. They offer 24/7 support and 45 days money back guarantee. For the price of a coffee per month, you can have your blog up and running in less than half an hour. Start now!

Make Sure Your Blog is Setup Properly

If you followed the guide shared on this site, your WordPress blog should be setup well. Make sure that you regularly update WordPress to its latest version and back-up your site before you do that. There is a list of base Plugins that I recommend: Akismet – to protect yourself from spam, WordPress SEO – for various website optimizations, Contact Form 7 – to easily publish a contact form. You can watch my WordPress settings guide here.

Publish Great Content Consistently

There are tons of blogs online and there are more and more started each day. The only option to cut through the clutter is to offer massive value to your readers. A good idea is to write a few pillar articles that really go in-depth into a topic, and link to them prominently in the sidebar. This will show people that you are serious about providing quality and value and their trust level for you will go through the roof.

Then, your content needs to provide value consistently. This means that it should be informative, entertaining, or both. Give people a reason to follow you. What is it that your blog can offer to make them come back?
Additional Reading:

Use Engaging Headlines

The headline is a critical element you need to pay attention to. Try to ignite the curiosity of the reader, as the decision to read or not your post is made based on the headline. Spend some time to see what are the type of headlines used by top bloggers and you will soon start to get a feeling on what drives higher readership. Additional reading: How to Write Captivating Titles

Use Images to Spice Up Your Posts

How do you find a long post that is made out of large blocks of text only? It’s pretty discouraging to start reading something like that, right? Images help a lot in keeping your readers attention, set the tone for the post (when used in the beginning), illustrate a “how-to guide” (when used as screenshots) and so on. Make sure you have permission to use the pictures. One great source for free to use images is Flickr – look for images licensed for Creative Commons use. Follow the instructions on how to attribute the picture.

Alternatively, you can buy pictures from stock photo sites. For example iStockPhoto is a great such source for example. You can find there a huge selection of great photos, searchable by keywords.

Photo: Lemsipmatt


Video is a great tool to share information in an engaging way. It is therefore a good idea to include videos in your posts. It may feel a bit overwhelming to start with videos in the beginning. But as soon as you have get a grip on the basics, I suggest to look into video. This is the future. Video traffic is on the rise and you can get a part of it as well, when you share your content on platforms such as Youtube, Vimeo and Metacafe.

Build Relationships with Other Bloggers

Resist the tendency to view the other bloggers in your niche as competitors. Try to view them as allies, as your success depends to a large degree on the support you get from them. So don’t be afraid to reach out to them. You can start by becoming a subscriber to their blogs and via posting thoughtful comments regularly. You can also engage with them via Facebook and Twitter.

Start with small steps, as relationships need time to develop. But if you put aside some time to do this daily, you will see great results.

Additional reading: How to Develop Relationships with Bloggers

Email Marketing

You have probably already heard that building a list is highly praised in the online circles. Many people tend to ignore this in the beginning. However, most bloggers declare that they should have started building a list right from the beginning. So what is all this about? Well, one of the objectives of your blog is to establish a relationship with your readers. You don’t want someone to just quickly scan your post and then never come back to your blog.

You want to turn as many readers as possible into subscribers. These people get notified when you publish new posts and you can also send them other messages via email. It’s a great way to build regular traffic and to develop a deeper relationship with your audience.

Additional reading: Bloggers and Email Marketing

Drive Traffic

In my experience, this is the biggest roadblock you face in the beginning. However, the good news is that there are so many possibilities out there. If you are determined to make it and put in some work, you can definitely succeed. You can get organic traffic via Google, video traffic from Youtube videos, social media traffic from Facebook, Twitter, Pinterest, referral traffic from partner blogs, paid traffic from Google AdWords, Facebook Ads, Pay-Per-View Advertising, Solo Ads and so on. One strategy you may follow is to be everywhere. However, you need to manage the risk of losing focus if you try to run after each and every traffic source. I would rather identify what are the strategic traffic sources that are best to focus on in your niche and then go all out on them.

Additional reading: How to Drive More Traffic to Your Blog

Social Media

Social media is something you need to definitely look into as a blogger. Think about Facebook, Twitter, Pinterest, Instagram and so many other social media venues. They offer great opportunities to engage your audience beyond your blog. Think about each of these channels as a separate audience touch-point. It is much more effective to build and grow a relationship if you stay in-touch with your readers across several communication platforms.

This being said, it is challenging to build a strong presence on each and every social media platform. I support the approach of choosing up to two strategic platforms and focusing on those. In most cases, you can build on synergies. For example, when you publish a new post, you can share it both with your Twitter and Facebook followers. Not to mention that you can take re-purposing your content even further.

  • Think about making an infographic summarizing your article.
  • You can share it via Pinterest, Instagram and Facebook.
  • Turn your article intoa a pdf and share it via doc share sites.
  • Then turn it into a slides and post it on slide sharing sites.
  • How about turning that Powerpoint presentation into a video? Then you can capitalize on the huge reach of Youtube and many other video sharing sites.

In order to manage everything easier, you can use services such as HootSuite and Buffer.

Additional reading: Strategies to Measure Your Social Media

Photo: fredcavazza


If you are interested to monetize your blog, there are lots of options to do so, depending on the topic of your blog, on your preference and on the level of involvement and work you want to have.

  • You can monetize almost any blog with Google AdSense. In brief, you set a place of your site where Google can place ads. The beauty of this is that Google automatically detects what each page is about and it displays relevant ads. Advertisers pay Google a price for this advertisement and in turn, Google shares a part of this revenue with you.
  • You can write for example a Kindle book or develop a digital course on a topic related to your blog. Are you blogging on a topic you’re an expert at? Then, why not develop such a more advanced training that your readers will be happy to pay for?
  • Yet another option is to go for affiliate marketing. This means that you can sell digital products that are developed by other people or physical products sold by big retailers.

Let’s say you have a blog about Social Media. You can sell a Social Media Digital Training developed by a well-known expert and you get a percent of the price. Say the training sells for $100 and you get a commission of $50.

Or let’s suppose that you blog about baby care. You can review cribs, toys, various baby care products and then refer the potential buyers to Amazon. When a potential client buys a product, Amazon pays you a commission.

This is a very comprehensive topic and we’re just touching the tip of the ice-berg here. These are just a few of the main monetization models and there are many variations of each model. What is your main roadblock? Feel free to contact me and share what is the number one barrier that prevents you from taking action and starting your blog right now. I’m happy to provide perspective and point you to resources that may help in solving the problem. There are lots of people starting blogs everyday and Internet offers all the opportunities in the world. It is definitely possible and it’s up to you to start the blog you’ve been dreaming about. So go ahead! Start right now!

To your success!

Why Pareto 80/20 Law Can Skyrocket Your Productivity

Pareto Law 80 20

The 80/20 principle is also known as the ‘Pareto Law’ and is one of my favorite tools. You can apply it in all areas of your life and I guarantee you will get amazing results.

You may already know about it, but are you really applying it to the max?

What Is the Pareto Law 80 20 Principle?

The 80/20 rule, also known as the “Pareto Law,” states that 80% of the results are determined by 20% of your actions. It has a lot of variations, like 20% of your customers are responsible for 80% of your profit and so on.

Of course, the percentages are relative, but the principle holds true in the vast majority of cases. The main idea is that a small part of what you do is responsible for the largest part of the outcome.

If you think about this from a time management perspective, the implications are huge. Not only that you can achieve what you currently do in far less time, but you can achieve significantly more in less time.

Most people are familiar with this principle and apply it to some degree. However, the real secret is to apply it in a big way, consistently. Then you will enjoy massive benefits.

How Society Leads You in the Wrong Direction

Nowadays the pace of life is really crazy. So many commitments, so many items on your to-do list, just to get-by. And if you are trying to achieve something above average, then you really need to hustle. You need to work harder, to dedicate more time, to push and rush and do more.

Well, this doesn’t sound right… But there are good news! You can break free from this endless chain on fighting your way through life. It’s possible to get outstanding results via taking action in a smarter way.

How Your Current Behavior Is Preventing You to From Making the Most of Pareto Law

I will share with you my story. While I’m big on prioritization, I’ve always had strong perfectionistic tendencies. This means that I used to spent a lot of time double-checking and fine-tuning everything I was doing. This approach has a huge compound effect and is exactly the opposite of the 80/20 principle.

All things are not created equal! While it is perfectly OK to spend a lot of time on critical projects, you should treat the menial tasks for example differently.

Are you sabotaging yourself, as well?

How to Put the 80/20 Pareto Law into Action

The theory is all good but you will only reap the rewards if you put this law into practice.

There are 2 separate elements that we need to take into account, when thinking about the Pareto Law:

  • One is choosing to dedicate time to taking the right actions. In other words, you need to give priority to the projects that bring you the highest returns.
  • Secondly, you need to pay attention to how you spend your time and energy while taking those (well chosen) actions.

Here are 7 tips to help with putting the 80/20 rule into action:

  1. Determine “your 20%” that you are trying to achieve. Yes there is a little homework that you need to do. You first need to identify what is important in your life. What are the big goals that you are trying to achieve?
  2. Assess how you are currently spending your time and energy. Funny enough, you may discover that in reality, your time and energy goes largely into dealing with a lot of small actions that demand your urgent attention.
  3. For each of the important goals that you identified, try to determine what are the 20% of actions that drive the highest returns. In some cases this is not obvious and you can only find the answer via looking into historic results or via trial and error.
  4. Try to maximize the time you spend on “your 20%” everyday. This is more challenging as it may sound, as there are always distractions and urgent demands on your time. You need to make a conscious effort to succeed at this. And you need to be consistent.
  5. Evaluate your progress regularly and reignite your motivation to progressively skew more and more of your time and energy towards the most rewarding activities.

Pareto Law 80 20 Examples

Let’s take a look at a couple of pareto law examples to illustrate the point.

Suppose you intend to get six-pack abs. This is quite challenging and say you develop a plan that includes diet, gym, running, attending fitness lectures, regularly meeting like-minded folks to keep the energy level up and so on.

You need to dedicate a lot of time and energy to cover all these items on your to-do list on a regular basis. Not to mention the fact that you will have a lot of other entries in your agenda.

In this case, I happen to know that more than 80% of your results come from keeping the right diet. Yes, it’s not about hours and hours of cardio exercises and about hundreds of crunches. The key element to focus on is the diet.

If you place the same level of importance on all the elements in your plan, you are less likely to succeed than if you focus to be flawless with your diet.

Let’s also take an example from business, although it applies in any field. Say that 80% of your sales come from 20% of your clients.

A common approach is to dedicate the same time and resources to serve each client.

A much smarter approach is to develop a strategy and plans to better serve the 20% of your clients who are responsible for most of your business.

You can invest more in delivering a top-notch quality service that drives up loyalty. Or maybe serve them via addressing a top concern they have and drive thus the total customer revenue for your business up. The possibilities are endless. You may spend the same resources, but get much, much more in return.

Final Words

Don’t aim to apply this new approach perfectly, from the get-go. To fully capitalize on the 80/20 principle you need to change habits and this takes time.

However, via taking consistent action regularly, you will definitely start to see results. Just keep at it, as the rewards are truly massive!

Images: Sleepy Valley

Email Productivity Tips

10 Email Productivity Tips That Rock

Email Productivity TipsEmail takes up a large part of our time. It was supposed to be the most useful productivity tool. For most of us though, it has turned into major time drain. It doesn’t have to be this way!

Let’s explore the best email productivity tips that can help manage this beast effectively.

Email Productivity Tips

      1. Establish set hours for dealing with email. This helps avoid the number one mistake when it comes to email productivity. More specifically, the regular approach is to be connected to email all the time. This means that you open up to an endless stream of interruptions that dramatically lower your productivity in everything you do. You may not have full freedom to implement this tip. In such a case, try at least to set time intervals in which you don’t read email, but focus 100% on advancing important projects. An easy way to do this is to book a meeting with yourself. Treat it as seriously as an important meeting with others and don’t check emails until after the “meeting”.
      2. Cut on unnecessary email reading. Clean-up your newsletters subscriptions, ask to be removed from groups that are not relevant to you anymore, ask people not to “copy” you when it’s not necessary. And don’t spend time on emails you identify as useless.
      3. Pick up the phone or set up a meeting if this is better suited in your situation. When you deal with a very complex project, issues involving several parties or sensitive topics, it may be better to talk directly to people. If this is the case, pick up the phone or set up a meeting.
      4. Keep your messages clear, concise and to the point. I’m sure you witnessed those never-ending chains of emails and those very long messages some people send. A lot of times, this is a tell sign that a phone call or a meeting is a better idea. In order to use email efficiently, you need to be concise.
      5. Set-up rules and filters. Depending on the way you use email, this can be a huge time-saver. You can for example set all newsletters from a website to go to a certain folder, without showing-up in your inbox anymore. In this way you un-clutter your inbox and you can go through the messages in the respective folder whenever it is a convenient time for you.

    1. Apply the 80/20 Rule. Treat email differently, via giving more attention to the 20% most important ones. This approach should be aligned with the higher-level prioritization you apply in your life. Focus on the 20% of actions, clients, projects that bring you the most benefits, satisfaction, happiness.
    2. Escape the pressure to react immediately. It is easy to get caught into the urgency trap. You know how it is. You are doing something and you see a notification about an email coming. You then feel compelled to answer immediately. Unless it’s something really urgent though, you don’t have to. You can definitely aim to answer within a few hours to the messages that are related to the most important areas in your life/business. However, take a more relaxed approach in terms of urgency with the others.
    3. Don’t write emails when you are very upset. It is never a good idea to write messages when you are very upset. You may regret later what you have written. Instead of addressing the core issue effectively, you may complicate unnecessarily the situation.
    4. Write an email in one go. If you don’t think you have the time to write and finish an email, don’t start it. You will lose more time to start writing it, interrupt and then start over. If you can answer the email in less than a minute do it on the spot. Otherwise, initiate your reply only if you have the time to write it.
    5. Set limits! E-mail can take over your life and you don’t want that. Since the stream of emails is continuous, the only way to achieve that is to set limits and observe them. Don’t stay connected to your inbox 24/7. Establish priorities, limits and manage the email on your terms!

Apply the tips above and related to this, check out also my post with tips on how to manage interruptions effectively and take control of your time.

Photo by: Sean MacEntee